While waiting for midnight to ring in the New Year I couldn’t help but look back at 2011, which has proven to be a very tough year for myself, my fellow servicers, and our industry partners. Many of us rode one of the wildest roller coaster rides recorded in recent history.
Huge brand once household names are mere shells of what they used to be. They are almost as extinct as some of the American names like Zenith and RCA. In the not so distant past these companies always took care of their customer by providing a great service experience either through their ASC’s or their Factory Service. All of them made sure that any parts needed were made available, that training was provided and that the service literatures were made available. Through these actions they developed customer satisfaction which resulted in brand name loyalty.
Today off-brand manufacturers treat the American consumer market as a dumping ground for their, in every way, inferior product. Consumers are lied to that their purchases are a “great deal” but they are not told for whom. Customers are oblivious to the fact that the new low prices are directly proportional to the “quality” they are buying.
The only goal these manufacturers which flooded our market, had was to secure a lion share giving no thought of the problems they are creating for the consumer, or the servicer, not to mention the environment by creating tremendous amount of hazardous waste.
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