Posted on July 3, 2012 by PSOC support 1 Comment

 Professional Servicers Organization of California (PSOC) was founded in 1955 under the name of California State Electronics Association (CSEA).  We changed the name in 1992 to incorporate other industries that repair home products such as hvac, computer , fitness, etc.  This association was formed for the purpose of assisting the service industry with valuable information and tools to pass on knowledge and information for the betterment of the industry. 

Each year PSOC hosts an annual convention. This carefully planned event, with a lineup of fantastic seminars and technical training sessions look, like a Smorgasbord. Classes go from morning until evening for the duration of the event, intended to help improve the education of the servicer. 

For 57 years repair professionals have benefited from their membership by participating in these conventions. This year’s Convention took place on May 16-19 in San Pedro at the beautiful Double Tree Resort Hotel.   PSOC, a California Organization, drew members from the western states such asUtah,Washington,Oregon,NevadaandArizona. 

Our partners, the Manufacturers, Parts Distributors, Third Party Administrators (TPA’s), and other service industry related vendors such as Insurance, Software, Internet, and others joined us as well. 

The great food served during the convention was sponsored by our friends: Andrews Electronics, Coast Appliance Parts, Encompass, LG Electronics, Mitsubishi,NEW, Panasonic, Reliable Parts, Rubin Insurance, Whirlpool and W.L.MAY. 

Their dedication was demonstrated by coming to the event and making themselves available to our attendees.   Attendees enjoyed new and past relationships. 

Wonderful door prizes were provided by Andrews Electronics, Coast Appliance Parts, Electrolux,LosMedanosCollege, Panasonic, Purcell Murray, Sharp, Reliable Parts, Whirlpool and W.L.MAY.  Many attendees walked away with great prizes. 

Technical training was provided by the manufacturers. They introduced new products and are helping to prepare technicians for future service events.  With technology quickly changing these truly first class, hands on classes, with schematics and Q&A session have become a MUST DO for every servicer wanting to stay up-to-date. 

Ross Mobbley with Electrolux did a great presentation on their French door bottom mount refrigerator.  The training materials and service manuals he provided are a great help to service technicians.  Larry Chatfield from Purcell Murray did an excellent job making the BOSCH dishwasher repair simple to understand. He also provided excellent training on U-line refrigerators as well as provided service tools and training manuals on a flash drive.  Whirlpools Tim Burdick and John Ybara (the new CA RSM) provided valuable information on the VMW washer and the new dual evaporator refrigerator.  Bill Osborn from Lok-Ring held a great class on how to repair refrigerator sealed system repairs without using a torch, and gave valuable information on the new R600a refrigerant that the industry is starting to use.  The gas range class on Bertazzoni, taught by Chris Figueroa, from ServicePower was very well presented allowing participants hands on experience along with great service pointers. David Obeso from Coast Appliance provided an introduction class to HVAC repairs. 

Jerry Doubrava, LG Electronics, with a wealth of information taught the 2012 Plasma Troubleshooting methods.  Steve Gelman from Sharp expertly introduced and explained their latest technology on Video White Boards, 70 and 80 inch LCDs.  Herb Chin from Panasonic taught an in-depth class on troubleshooting techniques with full diagnosis and teardown on their 2012 Plasma. Eric Aaron from Mitsubishi demonstrated the best way to replace the DMD chips, as well as introduced the newDLPtechnology. Steve McNiel fromNEWtaught the Sanyo – Plasma class giving valuable information on troubleshooting tips. 

None of the words we use here to describe these events really do justice to the quality of the information provided to the Appliance and the Electronics Service Technicians. 

PSOC did not leave out the service companies office administrators.  They were treated to fantastic classes as well, covering a large number of very important topics. 

“The Right Attitude” presented by Lori Harvey, owner of a Company by the same name, aided us in understanding how to overcome negative attitudes in order to provide our customers with the best service experience possible. 

 Ms. Tonya Blood was introduced at this convention as the newBEARChief. The topic of discussion was the protection of the consumer.  Mike Dwyer fromBEARexplained the importance of properly written estimates and repair Invoices in his “Write it Right” Workshop. 

Those looking for new ideas enjoyed the seminar Jim Rushton from Encompass presented.  The first one was “Sharing Business Ideas” and the second was called “Onsite Service Call Solutions”. Both were very inspiring, and motivating. 

Business owners were amazed at how even the slightest change of numbers on a P&L statement can affect the bottom line. This point was clearly demonstrated in the “Service Management Guidelines” class presented by Craig Parks from Whirlpool teaching us the importance of understanding our CODB. 

Being progressive thinking, PSOC addressed our need to understand Internet presence and Internet advertising. Sean Marshall from Social Rocketship explained how to leverage our business. Watch our web site for contact information from Sean. Frank McMillan from Starr Companies captivated the attendees with an outstanding presentation on the art of selling service contracts. Frank talked about the opportunities available in the home while servicing a product to sell the consumer a contract. Twenty percent buy, thirty percent say no and fifty percent say maybe. The odds are in your favor since you have a seventy percent possibility of a sale. Great bottom line incentive. 

Stay tuned for information regarding the 58th annual convention planned for 2013.






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