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DO YOU PROVIDE SERVICE OR CUSTOMER SERVICE?

Submitted by:  Charlene Moreno, Executive Director

Have  you ever gone into car dealership and had a bad experience?  Have you ever visited a doctor's office and had to wait longer than the actual visit lasted?


We all have had bad experiences trying to get some type of 'service'.  Today it seems the real customer service has gone by the wayside.  When we do get 'good' service it's exciting.  We tell our friends, we leave a bigger tip, and we say thank you over and over again.  We have conditioned ourselves to expect bad service.  Have business owners given in to that practice also?

More and more I hear stories about how the customer has caused more problems than they are worth.  Do you know each customer tells at least ten friends about their experience, good or bad?  Can you afford to lose ten new customers on a daily basis?

It must be so easy to get burned out where customers are concerned.  I've watched some of the court programs on television and they all seem so harsh, but I think they have seen enough crazies that they assume everyone is crazy or stupid or they wouldn't be there in the first place.  That isn't always the case.  Some people just need legal assistance.  In most cases your customer just needs service.  I think it's human nature to be upset when something breaks down - whether it be a car, refrigerator, big screen or something very simple.  It's just no fun having to deal with the problem.  Remember - the servicer picked this industry and without customers everyone would have to close the door and go home.  In some cases they already have. 


Just take a good look at how you think of customers. Do you complain about them, hate picking up the phone, dodge complaints - if so always remember the customer can hear that in your voice and see it in your
face long before the service begins.  Let's all try and get back to "customer service".  There are lots of service facilities out there, but the one with the
best "customer service" will win!

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